Ambrosie unveils CFL partnership with Genius Sports at state-of-the-league address

HAMILTON — Commissioner Randy Ambrosie unveiled the CFL’s new partnership with Genius Sports in his first state-of-the-league address in two years.

Ambrosie told reporters the long-term partnership would accelerate league growth and broaden its reach in existing and new markets.

However, Ambrosie wouldn’t divulge specific details of the agreement.

Ambrosie also said the COVID-19 pandemic – which cost the CFL the 2020 season – has forced the league to revamp its business model, including the adoption of revenue sharing among the nine franchises.