By Canadian Press

Ambrosie unveils CFL partnership with Genius Sports at state-of-the-league address

Dec 10, 2021 | 8:14 AM

HAMILTON — Commissioner Randy Ambrosie unveiled the CFL’s new partnership with Genius Sports in his first state-of-the-league address in two years.

Ambrosie told reporters the long-term partnership would accelerate league growth and broaden its reach in existing and new markets.

However, Ambrosie wouldn’t divulge specific details of the agreement.

Ambrosie also said the COVID-19 pandemic – which cost the CFL the 2020 season – has forced the league to revamp its business model, including the adoption of revenue sharing among the nine franchises.

Once again, though, Ambrosie didn’t shed any light on any specifics.

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The CFL resumed play in 2021 with teams playing a 14-game schedule – four fewer games than normal – culminating with the Grey Cup game Sunday between the Winnipeg Blue Bombers and Hamilton Tiger-Cats at Tim Hortons Field.

It’s a rematch of the 2019 final, which Winnipeg won 33-12.

This report by The Canadian Press was first published Dec. 10, 2021.

The Canadian Press