TSN/CTV planning deep coverage of World Cup, won’t be sticking to soccer in Qatar
TSN and CTV won’t be sticking to soccer for their upcoming coverage of the World Cup in Qatar.
The Canadian men’s team, which is making its return to the tournament for the first time in 36 years, will naturally be the prime attraction in a broadcast schedule with over 200 hours of live coverage.
The domestic rightsholder will also be covering off-the-field stories closely during the 29-day competition.
“We are going to be telling stories however they develop in Qatar,” said Stewart Johnston, senior vice-president of Bell Media’s sales and sports. “Of course we are primarily focused on the tournament itself, the games, the results, the stories of the players, the amazing play, the thrill of victory and the agony of defeat.