‘Pay-what-you-feel’ grocery store opens in Vancouver, aims to combat food insecurity

Oct 1, 2021 | 1:03 AM

VANCOUVER — More than 35.5 million tonnes of food is thrown out each year in Canada, but one group in Vancouver is hoping to divert some of that to help people who are food insecure. 

The Food Stash Foundation is opening the doors to the Rescued Food Market for the first time today. 

It will allow patrons to shop and pay what they want, which means people can choose whether to donate money to help keep the market running.

Food Stash executive director Carla Pellegrini says the pay-what-you-feel model eliminates any stigma associated with not being able to afford the rising costs of food.