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A new round of Nanaimo ambassadors are set to be selected in the spring, after the program sat dormant for nearly 10 years. (Image Credit: Submitted photo)
new beginning

Revived Nanaimo Ambassador Program focused on leadership, community

Oct 10, 2026 | 5:47 AM

NANAIMO — Dormant for nearly a decade, a former pageant competition is being reborn to place the focus squarely on leadership and community involvement.

The Nanaimo Ambassador Program is underway, open to any grade 11 student in the region to submit their name and candidacy to represent Nanaimo at a number of community events over a 12-month period.

Program chair Jayse Ruckstuhl told NanaimoNewsNOW activities run through the program will help attendees build confidence and life skills, leadership, and better local connections.

“All grade 11 students, regardless of gender, race, ethnicity, or sexual orientation, we want everyone to be involved, and it’s more about leadership-based promoting tourism to Nanaimo, learning public speaking, and employability skills.”

The program was last run in 2017, with Ruckstuhl a former representative through Ladysmith.

She said the program was “rooted in pageantry” and she, along with others working with her, wanted to take it in a new direction.

Those enrolled must connect with a community sponsor, whether they be a business, non-profit group or other organization, and then they take part in a number of different courses and skill-building programs, including a speech class through Toastmasters.

In May, three winners will be selected to move forward.

“All we’re looking for is for the students to get out there, be in the community in a different capacity than just the school. Understand what’s going on in our community, municipal government, and different local events to really get them out there, and understanding what Nanaimo is as a whole and what we do in our city.”

Ruckstuhl added they were very deliberate about opening up this program to grade 11 students, a move inspired by her own experience.

She represented Ladysmith toward the end of her grade 12 year, often creating some conflicts between her responsibilities as a result, along with her post-secondary ambitions.

“It would give them the opportunity to still stay involved and have this opportunity to volunteer, get their 30 hours of volunteerism for their grad year…and then they can graduate from high school, and they’re not worried about any other responsibilities or leadership duties.”

Students have already signed up for the program, mainly from Cedar Secondary and NDSS, with Ruckstuhl hoping for more from across Nanaimo.

Full details on the program, as well as registration, is available through the Nanaimo Ambassador Program website.

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