UFC ending pay-per-view model in Canada with Paramount Plus streaming deal

TORONTO — The UFC and Paramount plan to expand their partnership into Canada next year, the mixed martial arts organization said Thursday.

Under the six-year deal, all UFC numbered-event main cards — traditionally known as pay-per-view events — will be available exclusively to Paramount Plus streaming subscribers in Canada.

“I think this is a testament to the evolution of our brand and partnering with an organization like Paramount Plus,” said David Shaw, the UFC’s executive vice-president, head of international and content. “Ultimately, what this comes down to is a really fan-friendly opportunity and deal for our fans, but also new fans alike to experience UFC content starting in January 2027.”

Last year, Paramount and the UFC announced a seven-year, multi-territory media rights partnership in the United States, Latin America and Australia.