Loblaw leaders push back on ‘misguided criticism’ of grocer as boycott begins

BRAMPTON, Ont. — Loblaw’s new chief executive, as well as chairman Galen Weston, pushed back on what they called “misguided criticism” of the grocer as a push to boycott the company gains steam online. 

President and CEO Per Bank said at the grocer’s annual meeting that there’s a lot of misinformation online about Loblaw, and said the company is not responsible for higher food prices.

A Reddit page created for Canadians to complain about Loblaw and the other major grocers, where the talks of a boycott began, now has 66,000 members.

Consumers are frustrated with food prices, which rose by double-digits over just a few years while Canada’s biggest grocers reported higher profits.