Hootsuite announces second round of layoffs in four months amid restructuring
VANCOUVER — Social media company Hootsuite Inc. says it is laying off five per cent of its staff, just a few months after it laid off 30 per cent as part of a global restructuring.
Spokeswoman Tonja Aldis says the latest round of layoffs came from areas of duplication, reduced or slowed demand, and management.
When restructuring at the Vancouver-based company was announced in August, CEO Tom Keiser said Hootsuite needed to refocus its business so it could drive efficiency, growth and financial sustainability.
This latest round of layoffs comes as part of a wider trend in tech, with companies like Shopify Inc., Wealthsimple, RenoRun and others announcing cuts to their staff.