Fed Cup changes name to honour tennis great Billie Jean King
The Fed Cup is changing its name to honour tennis great Billie Jean King, the woman whose lifelong battle for equality and social justice laid the foundation for generations that followed.
The Billie Jean King Cup will become the first major global team competition to be named after a woman, the International Tennis Federation said Thursday.
“I’m still in shock,” the 76-year-old King said of the tribute. “It’s really a privilege, and it’s also a responsibility. It’s wild, it’s great, it’s wonderful.”
The rebranding follows earlier changes to bring prize money in line with the men’s Davis Cup and coincides with the 50th anniversary of King’s pioneering effort to launch a women’s pro tennis circuit.