Andreescu set to make millions in endorsements after U.S. Open victory
Teen tennis phenom Bianca Andreescu’s future earnings potential skyrocketed after her surprise win at the U.S. Open.
She won US$3.85 million for beating Serena Williams in the women’s final Saturday, but it’s likely that paycheque is only the beginning of million-dollar payouts from future sponsorship deals.
Cary Kaplan, president of Cosmos Sports & Entertainment, says the tournament’s big earnings changes Andreescu’s financial situation and gives her the ability to pick and choose from what is sure to be an onslaught of endorsement offers.
He says the Mississauga, Ont., teen embodies the Canadian identity and will likely consider what brands best represent her image, adding Tim Hortons and Canadian Tire spring to mind as natural fits.