Montreal transit authority won’t display ballet company’s bloody promotional ad
MONTREAL — An advertisement for the city’s ballet company that includes a woman with blood running down her legs and a nail jutting out of her foot is not acceptable within the public transportation system, Montreal’s transit authority said Friday.
The promotional image is supposed to be based on the pain of the Virgin Mary at the crucifixion of Jesus, and it was created for the first show of the year, called “Stabat Mater,” of Montreal-based Les Grands Ballets Canadiens.
The Montreal Transit Corp. nixed the advertisement, saying that in their opinion, it could incite violence.
“In the case of the Grands Ballets Canadiens, it was established that the poster could lead to violence, in particular because of the blood and the needle in the foot,” spokeswoman Amelie Regis said in an email.