Super Bowl ad winners: Tide, T-Mobile
NEW YORK — The New England Patriots defeated the Atlanta Falcons during a nailbiter Super Bowl 51 — and there were clear winners and losers off the field, too.
Advertisers had to tread carefully this year in a divisive political climate. Some went for all out escapist humour like T-Mobile and Tide, while others tried to take a more serious tone like the American Petroleum Institute. With 30-second ads costing around $5 million, and more than 110 million people watching, it’s a huge gamble to advertise during the game even in a less politically charged atmosphere.
Here are the winners whose gamble paid off, and losers who struck the wrong tone.
WINNER: TIDE