What Small Businesses Should Know About Mobile Marketing and Consumer Media Consumption
How long has it been since you last checked your phone? When did you last look at social media, an app or your email on your phone?
My guess is you are either reading this from your phone, answered “just a few minutes ago”, or within the hour. If you did, you are not alone; consumers spend nearly 6 hours a day on digital media, with 3 of those hours spent on their smartphones.
Is your business and brand where your customers are looking?
Having a mobile marketing strategy is about your audience, it is about staying current with consumer habits, how we now live our lives and have all information at our fingertips through our mobile device.