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Discovery, BT in talks over British pay-TV partnership

Feb 3, 2022 | 1:54 AM

LONDON (AP) — The pay-TV sports market in Britain could be shaken up after media companies Discovery and BT Group said Thursday they were in exclusive discussions about forming a partnership.

The potential deal would see BT Sport, which holds the rights to Premier League and Champions League matches as well as many other top sports competitions, link up with Discovery-owned Eurosport UK in what they are calling a 50-50 venture.

A new company is hoping to be operational “later this year,” BT said in a statement.

“The proposed joint venture with Discovery, Inc. would create an exciting new sports broadcasting entity for the U.K.,” said Marc Allera, chief executive of BT Consumer.