Warner Bros. sends ‘Scoob!’ straight to on-demand
NEW YORK — The animated Scooby-Doo film “Scoob!” will bypass theatres and premiere directly on digital platforms, Warner Bros. said Tuesday, making it the latest studio to experiment with an on-demand release during the pandemic shutdown.
“Scoob!” had originally been set to open in theatres on May 15. But instead, on the same date, it will be available for a $20 digital rental and $25 digital purchase.
Warner Bros. joins Universal Pictures and the Walt Disney Co. in testing the video on demand waters while theatres remain shuttered and moviegoers are locked down at home. So far, the largest movies to make the movie have been family films. Universal earlier this month sent “Trolls World Tour” to on-demand. Disney has said “Artemis Fowl” will go straight to streaming on Disney Plus in June.
“While we’re all eager to be able to once again show our films in theatres, we’re navigating new, unprecedented times which call for creative thinking and adaptability in how we distribute our content,” said Ann Sarnoff, Warner Bros. chief executive, in a statement.