New tool launched to shine light on ethnic media coverage of election issues

Jun 18, 2019 | 1:06 AM

OTTAWA — A new tool launching today will help voters learn what federal issues are resonating in ethnic media and the potential effect on voting in this fall’s election.

Andrew Griffith, a former director general with the Immigration Department, has partnered with Mirems — a firm that monitors and translates stories from over 800 ethnic media outlets.

Together, they created a website called Diversityvotes.ca, that ties comprehensive statistics about Canada’s minority communities with ethnic media stories.

Griffith says the data will provide riding-by-riding context about who is consuming multi-lingual news stories and quantify how their opinions could influence individual races.