Giant rubber duck proved to be an economic boon, festival says
TORONTO — A Toronto waterfront festival that hosted an unexpectedly controversial giant rubber duck says it generated millions of dollars in economic activity.
The Redpath Waterfront Festival says a study conducted by Enigma Research shows the economic impact of the festival was a record $7.6 million.
About 750,000 people attended, which the festival attributes in part to the attraction billed as the world’s largest rubber duck.
The six-storey, 13,600-kilogram yellow duck was brought to Toronto by the festival at a total cost of $200,000.