Maple Leafs add Dairy Farmers of Ontario logo to jerseys for upcoming season

TORONTO — The Toronto Maple Leafs will sport a “Milk” patch on their jersey this season after reaching a partnership with Dairy Farmers of Ontario.

The multi-year agreement comes into effect as the NHL introduces a sweater partner branding program that allows teams to sell advertising on their jerseys beginning this upcoming season.

The patch, featuring the Dairy Farmers of Ontario’s longtime logo — the word “Milk” in a stylized cursive font — will be added to the upper right of the Leafs’ jerseys. 

The patch will appear in blue on the Leafs’ white road jerseys, with the inverse on their home jerseys.