Cross-border business interests call for joint Canada, U.S. post-COVID effort

May 21, 2020 | 8:04 AM

WASHINGTON — A prominent cross-border lobby group wants Canada and the United States to join forces for an integrated North American approach to the new post-pandemic global economy.

The Washington-based Canadian American Business Association is building a new campaign to encourage a united economic front as the two countries battle back from the impact of COVID-19.

The goal of the “North American Rebound” campaign, expected to launch later today, is to promote collaborative efforts to secure personal protective equipment, replenish and maintain medical stockpiles and defend critical cross-border supply chains.

It also argues that expanding market opportunities in both countries would speed recovery efforts and better equip both Canada and the U.S. to compete in a dramatically different world economy.