B.C. government and lumber industry to launch softwood lobbying campaign
MONTREAL — The BC Lumber Trade Council and provincial government said Monday they will try to convince American consumers, politicians and lumber buyers that an equitable softwood lumber deal is needed to avoid the damage that will result from import restrictions into the U.S. and higher prices.
Susan Yurkovich, the president of the council, and B.C. Forests Minister Steve Thomson said no budget has been set for the lobbying effort, though they expect fees covering legal, consulting and advertising costs will add up.
“It’s a very expensive undertaking and it’s unfortunate that we’re doing this,” Yurkovich said from Ottawa after she and Thomson met with federal Foreign Affairs Minister Chrystia Freeland.
If the past is any indication, such a campaign can be expensive.