P.E.I. seed company says no regrets over involvement with Cheerios’ bee campaign
YORK, P.E.I. — The Prince Edward Island seed company caught up in controversy over Cheerios’ “Bring Back the Bees” campaign is defending itself — and says it has no regrets.
Veseys Seeds supplied seed packets for the cereal’s North America campaign aimed at drawing attention to dwindling bee populations.
But it has been criticized online for introducing species that are allegedly invasive to North America.
John Barrett, Veseys’ director of sales, marketing and development, says they aren’t invasive — the seeds selected are the “perfect combination” to attract pollinators to a garden and they can be purchased in variety packages in seed stores across the continent.