November sweeps victory makes NBC the king of network TV
NEW YORK — NBC’s victory during the November ratings sweeps period means there’s a new king of broadcast television — at least for now.
The network ended CBS’ 18-year winning streak in November, a period when ratings are watched closely to set advertising rates. A combination of factors, including football, producer Dick Wolf and the absence of “The Big Bang Theory” all contributed.
NBC’s “Sunday Night Football” telecast has averaged 20.2 million viewers this fall, making it the most popular program on TV, the Nielsen company said. The closest entertainment program is CBS’ “NCIS,” with 14.5 million. The splintering of television’s audience increases the relative importance of football in the ratings and should give NBC some pause before doing a victory dance, since it goes away soon.
NBC has also shown strength with Wolf’s trio of Chicago-based dramas, which have come to dominate broadcast television on Wednesday nights. NBC’s “This is Us” ranks below “NCIS” and “FBI” as the third most-popular entertainment show.