That’s Saint John not St. John’s: Sea Dogs shake off branding blunder at MemCup
WINDSOR, Ont. — The Saint John Sea Dogs shook off an embarrassing branding blunder at the Memorial Cup this week, taking it in stride in true Maritime spirit.
The Sea Dogs arrived in Windsor for the Canadian Hockey League championship only to find their merchandise being sold at WFCU Centre included items with Saint John misspelled as St. John.
Mixing up Saint John, N.B., and St. John’s N.L., or combining the two names happens all the time, according to Sea Dogs communications assistant Jamie Tozer, who was made aware of the mistake by a fan.
“Rarely happens on merchandise but it’s in the media all the time,” said Tozer. “It’s nothing new, but I will say it’s a problem that’s decreased since the Sea Dogs have been in the national spotlight the last seven or eight years.”