An Underwater Music Festival in Florida Raises Coral Reef Awareness
Featured in Ripley's Believe It or Not!
Traditional marketing advice says, “Go where your audience is.” The officials behind The Lower Keys Underwater Music Festival near Big Pine Key, Florida, have o-fish-ally taken this next-level. Their audience? Scuba divers and snorkelers. To reach this demographic, festival organizers host their event under the sea in the Florida Keys!