Period Promise campaign helping to end period poverty
NANAIMO — United Way BC (UWBC) wants to make sure being unable to afford menstrual products doesn’t prevent people from living their fullest lives.
UWBC has been providing free menstrual products through its Period Promise campaign since 2017 and has collected and distributed over 2.5 million products to date.
Julie Rushton is the community impact and investment manager at UWBC, and said ‘period poverty’ is when someone who menstruates doesn’t have the financial means to purchase period products.
“We’re seeing an incredible amount of people experiencing period poverty. 26 per cent of people who menstruate in B.C., say they’ve gone through a period without having the products they need to go to work, go to school, participate in social events, etc.”