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Change COVID-19 messaging for young people as cases rise in B.C.: retail council

Mar 30, 2021 | 2:37 PM

VANCOUVER — A retail group says criticism by British Columbia’s premier of young people could be replaced by better education about the risks of COVID-19.

Greg Wilson, a director for the B.C. division of the Retail Council of Canada, says he understands Premier John Horgan’s frustration as cases rise, but social media or other channels may be a way of reaching youth rather than hour-long briefings. 

Horgan asked those in the 20-to-39-year-old age group not to “blow this for the rest of us” as the province introduced new pandemic measures yesterday, saying the higher infection rates are putting everyone in a challenging situation.

Wilson says young workers in the retail sector have generally been pleased with the COVID-19 response in B.C., where stores have remained open while some other provinces have imposed restrictions.