CBC must diversify revenue to protect it from political whims, president says
MONTREAL — The CBC must continually look for new commercial revenue streams — particularly internationally — as a way to protect itself from the whims of politicians, the public broadcaster’s president, Catherine Tait, said Friday.
Tait told reporters following a speech to a business luncheon in Montreal that the CBC is vulnerable to changes in government. The funding instability is particularly difficult for the company’s journalists, she said.
The CBC regularly faces a barrage of criticism from competitors who claim it unfairly competes for advertising dollars with private companies that don’t receive anywhere near the same government support.
But Tait says the public broadcaster doesn’t really have a choice. It needs both public and private money to ensure some level of revenue stability.