New national campaign launched to reduce household food waste
MONTREAL — Every day, an estimated 2.4 million Canadian potatoes are thrown in the trash.
That’s along with 1.2 million apples, one million cups of milk, 750,000 loaves of bread and 450,000 eggs tossed every day, for a total of 2.2 million tonnes of edible food waste per year, according to the authors of a new campaign to reduce food waste.
On Wednesday, a group made up of governments, non-government organizations and food retailers announced a new initiative to tackle Canadians’ food habits, which they say are some of the most wasteful in the world.
The Love Food Hate Waste campaign will offer tips on food storage, meal planning and smarter shopping habits to help citizens avoid over-purchasing, and therefore throwing out, food.