Former presidential hopeful Rubio asks Canada to change Super Bowl ad policy
OTTAWA — Former Republican presidential hopeful Marco Rubio has added his voice to growing pressure on Canada’s broadcast regulator to reverse a decision banning the substitution of Canadian ads over big-budget American spots during the Super Bowl.
In a letter to Canada’s ambassador in Washington, Rubio and fellow Republican Sen. Ron Johnson warn that the policy undermines the business relationship between the National Football League and its Canadian broadcast partner and could undermine Canada-U.S. relations.
The policy “sends a troubling signal about the value Canada places on its largest trading partner, best customer and close friend,” Rubio and Johnson wrote in the letter to ambassador David MacNaughton, dated Dec. 20.
“For these reasons, we hope that upon review of the harmful precedence this order will set, Canada will reverse this policy.”