BlackBerry says it will end production of BlackBerry Classic smartphone
TORONTO — BlackBerry is hanging up on the Classic, less than two years after it launched the smartphone in an effort to keep its grip on customers who favoured its standard keyboard.
The decision to stop making the device comes as BlackBerry faces calls to get out of its money-losing hardware business altogether and instead focus solely on its burgeoning software technology — calls it has so far brushed aside.
“The Classic has long surpassed the average lifespan for a smartphone in today’s market,” Ralph Pini, the company’s chief operating officer and general manager for devices, said in a company blog post dated Tuesday.
The BlackBerry Classic hit the market in December 2014, offering customers a 3.5-inch screen — 60 per cent larger than the previous BlackBerry Bold 9900 that it was modelled after, only with more modern touches such as a longer battery life and, in addition to a keyboard, a touch screen.