Nanaimo’s tourism transition continues to take shape
NANAIMO — A new marketing plan for Nanaimo’s tourism industry has been unveiled, as the transition to a fresh model of service delivery continues.
Tourism Vancouver Island (TVI), now handling destination marketing services for the City of Nanaimo, has delivered a plan focused on attracting visitors from Alberta and B.C. who are looking to escape and connect with nature, authentic experiences and culture.
The initiative is seen as a continuation and expansion of past efforts, according to TVI president Dave Petryk.
“There was a lot of good work being done (by Tourism Nanaimo) and we’re going to continue that,” Petryk said. “I think we’re going to get a little bit more focused, a little bit more aligned in brand and a little bit better at collaborating with the other partners within the city that are all working towards the same goals of increasing overnight stays in Nanaimo.”