Rona sees sales double during test replacing printed flyer with digital offering
MONTREAL — Home renovation chain Rona says its efforts to attract tech-savvy shoppers got a recent boost when the retailer temporarily replaced its printed flyer with an expanded digital offering.
The Montreal-based company says sales doubled at its stores across Canada despite scrapping the printed flyer during a nationwide test one week in February.
Marketing vice-president Claire Bara said the boost far exceeded expectations and silenced internal skeptics of Rona’s three-year strategy to spend more on digital marketing.
“I think for us that was a turning moment because that test confirmed that we have been doing the right shift,” she said in an interview.